Haig Club Clubman has unveiled its very first print advertising campaign featuring none other than David Beckham to celebrate its new Single Grain Scotch Whisky. The exciting whisky, which was first announced last month, has already received accolades from whisky experts for its taste.
Photographed by award-winning fashion photographer Glen Luchford, who brought an engaging, contemporary aesthetic to the adverts reflecting Haig Club stylish take on Scotch, the campaign stars David Beckham, who is pictured holding a Haig Club Clubman mixed with cola, sharing a moment with friends against the Miami skyline at dusk.
Watch snippets from behind the scenes below:
Ronan Beirne, Global Marketing Director for Haig Club commented: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability. This unique approach is how we will continue to drive the vibrancy and momentum of the category.”
David Beckham commented: “Working with Glen to bring our vision for Haig Club Clubman to life was fantastic. We are excited to continue the legacy of the House of Haig and introduce this amazing new whisky to the world.”
To purchase your own bottle of Haig Club Clubman, click here.