Join Seven Dials’ Fashion Feast


Pay a visit to Seven Dials for its exciting (and free) Fashion Feast event this June

On Saturday 10 June, over 100 shops, bars and restaurants will come together in this West End district to offer a variety of fashion-focused experiential events, exclusive offers and workshops.

The seven streets will be traffic free and lined with activity – including a fun pop-up demo kitchen. Hosted by a surprise guest the ‘in the kitchen with’ stage will profile the area’s top chefs and restaurants. Restaurants set to take part include Native, The Barbary, Flesh & Buns, Talli Joe, Chick ‘n’ Sours and Polpo – Ape and Bird.

Enjoy alfresco dining and live music throughout the area in addition to unique events including Sassoon styling station for quick up dos and hair care advice, beauty tips and demonstrations from skincare experts Fresh and Neal’s Yard Remedies on Monmouth Street. Trend talks and style advice on Earlham Street with Peter Werth and Duke & Dexter.


What’s more, Neal Street will transform into a live catwalk showcasing brands throughout with a permanent setting in 35-37 Neal Street and a chance to win the edit accompanied with live music from London 5-piece band Version and a boomerang booth to capture the moment.

For those who love to shop, a 20% discount will be available to ticket holders at over 50 brands including French beauty specialists Caudalie, French Swedish mens sportswear brand Ron Dorff, contemporary watch experts Larsson & Jennings, signature plimsoll brand Superga, couture fragrance boutique Miller Harris, fun Perspex jewellery label Tatty Devine, fashionable eyewear opticians Ollie Quin and contemporary footwear brand Office and Offspring.


To add to the offering, Shorts Gardens will transform into a calming Zen Garden with free iced teas from Japanese tea specialists My Cup of Tea and free fashion illustrations available by Lucia Emanuela Curzi. Discover the giant interactive flower wall display opposite Neal’s Yard and strike a pose tagging in @7DialsLondon for the chance to be in with winning a meal for two in Seven Dials.

The iconic central dial monument will be transformed into an urban garden complete with free G&Ts from London steak specialists Hawksmoor, pop-up summer lawn and deck chairs.

The details
When: Saturday 10 June, 12-5pm
Where: Seven Dials, London WC2H 9HA
Price: Free to attend

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