Pinterest’s Top 7 2017 Homeware Trends

Following its recent Best of Pinterest UK Interior Awards, Pinterest, the app to help design your life, has revealed the top interior trends that Brits have been avidly pinning

Pinterest recently announced the winners of its very first Best of Pinterest UK Interior Awards, an awards hosted to celebrate the best in British interior ideas discovered on Pinterest. Brits had the chance to nominate their favourite British interior ideas in categories including best dream bedroom and best workspace ideas.

The awards revealed that Brits are adventurous and contemporary – from Marie Kondo zen to liberal splashes of watercolour on decorative objects, the UK has a broad interior design palette.

After analysing the UK nominations and comparing them to Pinterest data, here’s a few of the top interior ideas that the awards revealed we’ve been lusting after …

1 Stepping back to the 70s


As fashion continues its love affair with the 70s, homes are paying homage to that decade too. Brits are in favour of more bold colours and textures in the household with peacock chairs (+156%), shag rugs (+87%) and vinyl players (+56%) making a comeback.

2 Bringing the outdoors indoors


In the late sixties bringing the outside inside was the height of sophistication, and it’s now firmly back en vogue. From splashing the colour green on the tiles (+28%) to featuring shower plants in the bathroom (+67%), Brits are horticulturalists through and through.

3 It’s all about shapes and sizes


Brits are showing their artistic side and incorporating different shaped items into their home. From hexagon (+93%) and herringbone tiles (+62%) to circular shaped mirrors (+32%), functional meets decorative throughout the home.

4 Eco kitchens


Sustainable home decorating is on the rise. Brits are growing confidence with DIY furniture (+19%) and making the most of inexpensive ethical materials and discovering Plywood kitchens  (+182%).

5 The curated home


Brits are more organised than ever, adopting ‘no closets’ for small spaces with simple clothing rails (+80%) to help organise favourite fashion items and open shelving in the kitchen.

6 Diverse colour palette


Watercolours are making a splash this year, from printed watercolour paper (+248%) to kitchen splashbacks and navy bedrooms (+182%). Copper is also showing no signs of slowing down and continues to shine (+67%) with a number of interior lust haves.

7 Less is more


This year Brits are channeling their inner Marie Kondo with paired back kitchen design, simple styling and concrete bathrooms (+56%).


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