Smeg Opens New London Store

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The Italian manufacturer of luxury kitchen appliances, Smeg, is set to open its state-of-the-art flagship store on Regent Street this September

The new store boasts the largest single pane glass windows in London, is 6,400 square foot split over three floors and will feature over 300 Smeg products. As well its famous gadgets and gismos, the new store will also offer customers the chance to purchase Smeg’s new food and wine ranges direct from its Italian farm, Montecoppe.

To enhance the Italian experience, the store will also serve customers with a customary espresso or coffee from Smeg’s machines whilst an upper mezzanine level has the feel of a library to it with a dedicated design lounge and meeting space.

Ideal for foodies, the store’s impressive basement even contains a purpose-built theatre for cooking demonstrations. The theatre will comprise tiered seating and HD AV filming equipment to screen live action and ensure the entire audience can get involved.

Where to find it: 14 Regent St, St. James’s, London SW1Y 4PH

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